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PHARMACEUTICALS

Many in the industry shy away from doing pharmaceutical advertising.  The rules are stifling, the science unwieldy, and it’s easy to fall back upon old worn out cliches.

 

I still believe that every client and every brand deserve a Big Idea, no matter how high the hurdles or how hard the fight may be to create it.  The Foquest launch is another great example of a brand that needed not only a Big Idea but also world class execution to bring it to life. 

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